Association President and CEO Dan Paszkowski said, "AgriMarketing Program funding has been instrumental in helping Canadian wineries gain access to new markets. Canada is known for its authentic Icewine, and AgriMarketing funding is helping the industry build on its Icewine reputation and raise awareness of the world-class sparkling and table wines coming out of Canada's diverse wine regions."
Canada's top-quality grapes and excellent growing conditions make increased export opportunities ripe for the picking. In 2011, Canadian exports of wine exceeded $36 million, with more than 21.6 million litres of wine going to international markets. The U.S. has developed quite a taste for Canadian wines, importing 20.2 million litres in 2011.